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Event Staffing in Dallas–Fort Worth

From the State Fair of Texas to MLB All-Star week and concert nights at Dos Equis Pavilion, our brand ambassadors, promo models and event staff work events across Dallas, Fort Worth, Arlington and Frisco.

You may have seen us at

  • State Fair of Texas
  • MLB All-Star Week
  • Dos Equis Pavilion
  • Game days in Arlington & Frisco
Seven B9 brand ambassadors in matching brown suits in front of an adidas flower wall

Recent work in Dallas–Fort Worth

From Fair Park to Game Day

A slice of what our team has staffed across Dallas–Fort Worth since 2023: fair and concert activations at Fair Park, MLB All-Star week, game-day events and beauty launches.

  • Adidas
  • ELF Cosmetics
  • Wrangler

Fairs & Concerts

  • Frigidaire × VIP pizza experience, State Fair of Texas2025
  • Sunbelt Rentals × Concert series, Dos Equis Pavilion2024–25
  • Wrangler × Lainey Wilson tour stop, Fort Worth2025

Sports & Game Days

  • Budweiser × MLB All-Star Game, Arlington2024
  • Adidas × MLB All-Star hospitality2024
  • Lucky Energy × Sampling program2024

Beauty & Brand Launches

  • Fenty Beauty × Dallas activation2023
  • e.l.f. Beauty × Sunniefest2025
  • COVERGIRL × Brand event2024
  • Clinique × Retail program, Rockwall2025
  • LEGO × Pokémon Smart Play experience2026

The Dallas event year

Book Around the Big Weeks

Dallas–Fort Worth gets busiest from late summer through fall, when concert season, football and the State Fair overlap. Those weeks draw on the same experienced staff, so lock your team in early.

  1. May – OctoberConcert seasonDos Equis Pavilion, Fair Park
  2. Late Sept – OctoberState Fair of TexasFair Park, Dallas
  3. September – JanuaryFootball seasonAT&T Stadium, Arlington, and The Star in Frisco

Planning in Dallas–Fort Worth

What to Know Before You Staff Dallas–Fort Worth

The rules and realities that shape a Dallas–Fort Worth quote, so there are no surprises on the invoice.

  • Weekly Overtime Only

    Texas follows the federal overtime rule: time and a half after 40 hours in a week, with no daily overtime. Long fair and game days don't trigger overtime on their own, which keeps multi-day programs simpler to quote.

  • Plan for the Heat

    Outdoor events from June through September run hot. We build in shade, water and breaks, and keep outdoor shifts to a length people can work well, so your team looks as good at the last hour as the first.

  • A Spread-Out Market

    Fair Park, Arlington's stadiums, Frisco and Fort Worth can be an hour apart in traffic. Tell us every venue on a multi-stop program and we'll staff each stop from the closest part of the Metroplex.

FAQ

Dallas Staffing Questions

Do you use local staff in Dallas–Fort Worth?

Yes. Dallas–Fort Worth programs are staffed with local brand ambassadors who know the venues, from Fair Park to the stadiums in Arlington and Frisco. For tours that include Dallas, we staff the other stops from our teams in those cities.

Can you staff the State Fair of Texas?

Yes. The fair runs for more than three weeks from late September, so plan for rotating shifts rather than one team every day. Book early: fair season overlaps with football and the end of concert season.

Does Texas overtime change the quote?

Less than in some states. Texas follows the federal rule, with overtime after 40 hours in a week and no daily overtime, so a long single day doesn't trigger it. We'll flag anything like that in your quote.

Do you cover Fort Worth, Arlington and Frisco too?

Yes. We staff events across the Metroplex, including Fort Worth, Arlington and Frisco, and we'll staff a multi-venue program from the closest part of the market.

What roles can you staff in Dallas–Fort Worth?

Brand ambassadors, promotional and trade show models, production assistants, street teams, inventory and retail teams, and guest services staff for fairs, concerts, game days and brand launches.

Request a Dallas quote

Staffing an Event in Dallas–Fort Worth?

Tell us what you're planning, from a State Fair activation to a game-day hospitality suite. We'll come back with a quote within 48 hours.

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    Work in Dallas

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