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Event Staffing in New York City

New York is where B9 got its start, and it's still our busiest market. Our local brand ambassadors, promo models and event staff work everything from Governors Ball and the US Open to beauty launches in Manhattan and pop-ups in Brooklyn.

You may have seen us at

  • Governors Ball
  • US Open
  • New York Fashion Week
  • New York Comic Con
  • YouTube Brandcast
  • Advertising Week
B9 brand ambassadors outside the New York Stock Exchange at e.l.f. Beauty's event welcoming rhode
e.l.f. Beauty × rhode at the NYSE, 2025

Recent work in New York

From Festival Grounds to Fashion Week

A slice of what our New York team has staffed since 2020: music festivals and tennis in Queens, fashion and beauty launches in Manhattan, and the ad industry's biggest weeks.

  • Rakuten
  • Heineken
  • American Express
  • Youtube
  • LinkedIn
  • eBay
  • ELF Cosmetics
  • Sol De Janeiro
  • Drunk Elephant
  • Bud Light
  • Google
  • VitaminWater

Festivals & Sports

  • Rakuten × Governors Ball2024–25
  • Red Bull × Governors Ball2023–24
  • Bud Light Backyard × Governors Ball2023–24
  • Heineken 0.0 × US Open2024–26
  • Lavazza × US Open2024
  • Google Pixel × Rolling Loud New York2022
  • TikTok × World Cup clubhouse2026
  • Chateau Ste Michelle × Governors Ball2024
  • Kiehl's × Governors Ball2025
  • World of Hyatt × US Open watch party, South Street Seaport2026
  • Fanatics × Fanatics Fest NYC2026
  • Verizon × Governors Ball2021
  • Sea Hear Now × Festival team, Asbury Park2021

Fashion & Beauty

  • Fenty Beauty × New York Fashion Week2022
  • Nike × New York Fashion Week2024
  • e.l.f. Beauty × rhode welcome event2025
  • Huda Beauty × Easy Bake launch2025
  • Sol de Janeiro × After Hours mist launch2023
  • Kérastase × Holiday pop-up2025
  • Jo Malone London × Brand event2024
  • Drunk Elephant × Brand event2024
  • Bliss × Bliss Beauty Bar2026
  • Grazia USA × New York Fashion Week street team2021

Media, Tech & Conventions

  • YouTube × Brandcast & NewFronts2024–26
  • YouTube × Made on YouTube2023–24, 2026
  • LinkedIn × NewFronts2025
  • Yahoo × Advertising Week2023
  • eBay × New York Comic Con2024
  • Braze × Customer conference2022
  • Tsuburaya × New York Comic Con2024
  • Google × Pixel 11 Pro launch2026
  • Hamee × Toy Fair2020

Pop-Ups & Premieres

  • American Express × Resy × Gold Card pop-ups2022–23
  • LEGO × Nike × Built to Ball, Brooklyn2025
  • LoveShackFancy × Stanley × Collab launch2024
  • Uber One × Member event2026
  • Prime Video × Elle series premiere2026
  • Spotify × Album release party, South Street Seaport2022
  • Perelel × Pop-up truck2026
  • American Express Gold × Dunkin' × Grand Central Terminal2026
  • Essentia Water × Street activation with OG Anunoby2026
  • Cathay Pacific × 80th anniversary celebration2026
  • Margaritaville × Times Square opening2021
B9 staff at the eBay booth at New York Comic Con
eBay at New York Comic Con, 2024
B9 brand ambassadors in tennis whites with a Heineken 0.0 cart
Heineken 0.0 at the US Open
B9 brand ambassadors in striped outfits at the Lavazza activation
Lavazza at the US Open, 2024
A B9 staffer on stage at YouTube Brandcast
YouTube Brandcast

The New York event year

Book Around the Big Weeks

New York's biggest events pull from the same pool of experienced staff. These are the weeks to lock your team in early.

  1. FebruaryNew York Fashion WeekShows and brand events across Manhattan
  2. MayUpfronts & NewFrontsYouTube Brandcast and the ad industry's spring stages
  3. JuneGovernors BallFlushing Meadows Corona Park, Queens
  4. Late Aug – SeptUS OpenUSTA Billie Jean King National Tennis Center, Queens
  5. SeptemberNew York Fashion WeekShows and brand events across Manhattan
  6. OctoberNew York Comic Con & Advertising WeekJavits Center and venues across Midtown
  7. Nov – DecHoliday pop-ups & Small Business SaturdayRetail and experiential activations citywide

Planning in New York

What to Know Before You Staff New York

The rules and realities that shape a New York quote, so there are no surprises on the invoice.

  • Weekly Overtime, a Few NY-Specific Rules

    New York pays overtime after 40 hours in a week, not per day, so long single days don't trigger it. State wage rules also include call-in pay and a spread-of-hours rule for days that span more than 10 hours. We build shifts with those in mind.

  • Street Teams and Sampling

    Handing out samples on the sidewalk is fine when staff carry everything themselves. Tables, coolers or banners on the street need a city permit, so tell us early if your plan includes a setup.

  • A Local Team, Fully Briefed

    New York programs are staffed from our local roster. Every team is briefed on your brand before doors open, with a team lead on site for bigger activations.

Event Staff We Can Rely On

“We love working with B9 Models at our Founders Forum Event in New York. The team is always so friendly, hard working and professional. It really makes a difference knowing that we have additional event staff we can rely on.”
Davina Y · Head of Event Operations, Founders Forum

FAQ

New York Staffing Questions

Do you use local staff in New York?

Yes. New York is where B9 started and it's still our busiest market, so NYC programs are staffed from our local roster. For tours that include New York, we staff the other stops from our teams in those cities.

How far ahead should we book for Governors Ball, the US Open or Fashion Week?

As early as you can. Those weeks draw on the same experienced brand ambassadors, and the best people get booked first. Even on a short timeline, send the request. We respond to every quote within 48 hours.

Does New York overtime change the quote?

Less than in some states. New York overtime is weekly, after 40 hours, with no daily overtime. For long days, the state's spread-of-hours rule can add an hour of pay when a shift spans more than 10 hours. We'll flag anything like that in your quote.

Do we need a permit for a street team or sampling in NYC?

Not if staff carry everything on their person. Tables, boxes, coolers or banners on the sidewalk need a permit from the city's Street Activity Permit Office, and sampling from a parked vehicle isn't allowed. We'll help you plan the activation around those rules.

What roles can you staff in New York?

Brand ambassadors, promotional and trade show models, spokesmodels, emcees, street teams, production assistants and guest services teams, including full-time front-of-house staff.

Request a New York quote

Staffing an Event in New York?

Tell us what you're planning, from a one-night launch to a two-week run at the US Open. We'll come back with a New York quote within 48 hours.

About You
Your Event

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    Work in New York

    No open New York events right now, but we're hiring event staff in other cities.